Millennials are resurrecting items in stores

Millennials and their spending habits have been accused of killing everything from the idea of the starter home to mayonnaise. 

There are many reasons millennials' preferences differ from those of past generations — for the most part, they entered the job market during the last recession, and many have student loan debt to contend with. 

But as the US continues to weather the coronavirus pandemic, many consumers have shifted their spending to make up for the changes in their lifestyle. That includes millennials, who appear to be making certain purchases they weren't before the pandemic hit. 

Here are some things that are making a comeback after being killed by millennials:  

Record-low interest rates, coupled with ongoing work-from-home policies, are driving many millennials to consider buying their first house. 

According to The New York Times, mortgage applications have soared to their highest levels since the 2008 housing crisis.

Plenty of first-time buyers are taking advantage, too — that is, first-time buyers whose budgets haven't been too impacted by the pandemic, high rents, or student loan payments. The latter two factors have previously been blamed for millennials' killing of homeownership.

According to IRI data cited by Planet Money, overall beer sales at stores were up 27.5% in the weeks between early March and late June, compared to the same period last year. 

The increase could largely be attributed to closures of restaurants, bars, and taprooms across the country this spring. Still, according to IRI's data, sales of beer at stores are up across the board, including cheap beer, imports, and craft.

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